Cold chain and shrimp product quality: impacts on market trust and production management

  • Pinky Natalia Samanta 
    Politeknik Kelautan Perikanan Jembrana
    Indonesia
  • Kholifatul Imroatin
    Politeknik Kelautan Perikanan Jembrana
    Indonesia

Abstract

Market trust and effective production management are critical factors in maintaining cold chain integrity and ensuring the quality of shrimp products. Reliable cold chain systems directly influence buyer satisfaction and competitive advantage in the seafood export industry. This study aimed to examine the relationship between cold chain management and shrimp product quality, as well as its impact on buyer trust. The research was conducted at a leading shrimp export company, with data collected through temperature monitoring at five critical control points (CCPs), organoleptic and sensory evaluations, buyer satisfaction questionnaires, and semi-structured interviews with internal stakeholders. Descriptive statistics showed varied compliance rates across CCPs, with the lowest at the processing room (21.7%) and washing water (52.8%), both exceeding recommended temperature limits. Correlation analysis revealed a strong positive relationship between cold chain compliance and buyer satisfaction (r = 0.76, p < 0.01), as well as between temperature control and product sensory scores (r = 0.81, p < 0.01). Thematic analysis further highlighted that adherence to SOPs and cross-functional coordination were perceived as crucial for sustaining cold chain performance. These findings contribute to the supply chain management literature by emphasizing the operational role of temperature control in shaping customer trust. Practically, the study recommends that seafood exporters implement real-time temperature monitoring systems and strengthen interdepartmental communication to ensure consistency in cold chain operations and enhance export competitiveness
Keywords
  • Buyer Trust
  • Cold Chain Management
  • Product Quality
  • Seafood Export
  • Temperature Control.
References
  1. Alam, M. N., Hasan, S. S., Masroor, I., Nabi, M. N. U., & Islam, M. R. (2025). Building Resilience Through Reputation Risk Management: A Study on Export‐Oriented Shrimp Firms of Bangladesh. Business Strategy & Development, 8(2), e70124.
  2. Ali, I., Arslan, A., Tarba, S., & Mainela, T. (2023). Supply chain resilience to climate change inflicted extreme events in agri-food industry: The role of social capital and network complexity. International Journal of Production Economics, 264, 108968.
  3. Asmild, M., Hukom, V., Nielsen, R., & Nielsen, M. (2024). Is economies of scale driving the development in shrimp farming from Penaeus monodon to Litopenaeus vannamei? The case of Indonesia. Aquaculture, 579, 740178.
  4. Centobelli, P., Cerchione, R., & Ertz, M. (2021). Food cold chain management: what we know and what we deserve. Supply Chain Management: An International Journal, 26(1), 102–135.
  5. Feng, H., Chen, J., Zhou, W., Rungsardthong, V., & Zhang, X. (2019). Modeling and evaluation on WSN-enabled and knowledge-based HACCP quality control for frozen shellfish cold chain. Food Control, 98, 348–358.
  6. Kharl, M. W. M., Hussain, S. M., Ali, S., Nazish, N., Ghafoor, A., Alshehri, M. A., Naeem, A., Naeem, E., Amjad, M., & Yilmaz, E. (2025). Processed fish products: a protein source for humans and the challenges faced in processing. Journal of Food Science and Technology, 1–14.
  7. Kittichotsatsawat, Y., Wattanutchariya, W., Jongjareonrak, A., & Seesuriyachan, P. (2025). Enhancing Manufacturing Operations Within the Supply Chain for Sustainable Frozen Shrimp Production. Sustainability, 17(6), 2412.
  8. Li, Z., & Zhang, C. (2024). Designing a two-stage model for the resilient agri-food supply chain network under dynamic competition. British Food Journal, 126(2), 662–681.
  9. Lubenchenko, O. E., Shulha, S. V, & Korinko, M. D. (2022). New Standards of Quality Management in Audit. The Risk-Based Approach. Statistics of Ukraine, 96(1), 117–126.
  10. Mosallanezhad, B., Hajiaghaei-Keshteli, M., & Triki, C. (2021). Shrimp closed-loop supply chain network design. Soft Computing, 25, 7399–7422.
  11. Ndraha, N., Sung, W.-C., & Hsiao, H.-I. (2019). Evaluation of the cold chain management options to preserve the shelf life of frozen shrimps: A case study in the home delivery services in Taiwan. Journal of Food Engineering, 242, 21–30.
  12. Niu, H., Zhang, M., Shen, D., Mujumdar, A. S., & Ma, Y. (2024). Sensing materials for fresh food quality deterioration measurement: a review of research progress and application in supply chain. Critical Reviews in Food Science and Nutrition, 64(22), 8114–8132.
  13. Nowfal, S. H., Rani, N. M., Rajassekharan, D., Praneeth, K. R., Dadhabai, S., Ramesh, S., & Bommisetti, R. K. (2025). The Impact of Export-Oriented Agricultural Policies on Farm-Level Income, Production Efficiency, and Market Stability in the Context of Asia. Research on World Agricultural Economy, 685–701.
  14. Nurkhasanah, A. A., Suadi, S., & Puspita, I. D. (2022). The Root Causes Analysis of Indonesia’s Fishery Products Rejection in the United States of America and European Countries during 2010–2020. Industria: Jurnal Teknologi Dan Manajemen Agroindustri, 11(2), 165–176.
  15. Ogwu, M. C., & Ogunsola, O. A. (2024). Physicochemical Methods of Food Preservation to Ensure Food Safety and Quality. In Food Safety and Quality in the Global South (pp. 263–298). Springer.
  16. Paiva, T., Ribeiro, M. P., & Coutinho, P. (2022). Capacity-building model to promote innovation and sustainability in the Portuguese agro-industrial sector. Sustainability, 14(23), 15873.
  17. Paladini, E. P., Avilés, B. G., Schumacher, L., Lorenz, M., & Urquiza, Y. R. (2019). Quality management model for perishable food in a fishing industry. Journal of Food Process Engineering, 42(6), e13171. https://doi.org/https://doi.org/10.1111/jfpe.13171
  18. Prompatanapak, A., & Lopetcharat, K. (2020). Managing changes and risk in seafood supply chain: A case study from Thailand. Aquaculture, 525, 735318.
  19. Rao, E. S., & Shukla, S. (2022). Food traceability system in India. Measurement: Food, 5, 100019.
  20. Rismawati, W., Napasintuwong, O., & Kuldilok, K. (2024). Comparison of Shrimp Aquaculture Production and Value Chain Mapping between Indonesia and Thailand. AgEcon Search. https://doi.org/http://dx.doi.org/10.22004/ag.econ.356563
  21. Sinthukhammoon, K., Hiranphaet, A., Aunyawong, W., & Chaladtanyakit, S. (2021). The Supply Chain Management of the Vannamei Shrimp in Nakhon Pathom Province. Turkish Online Journal of Qualitative Inquiry, 12(7).
  22. Tarihoran, A. D., Hubeis, M., Jahroh, S., & Zulbainarni, N. (2023). Competitiveness of and Barriers to Indonesia’s Exports of Ornamental Fish. In Sustainability (Vol. 15, Issue 11). https://doi.org/10.3390/su15118711
  23. Vazquez Melendez, E. I., Bergey, P., & Smith, B. (2024). Blockchain technology for supply chain provenance: increasing supply chain efficiency and consumer trust. Supply Chain Management: An International Journal, 29(4), 706–730.
  24. Wang, B., Liu, K., Wei, G., He, A., Kong, W., & Zhang, X. (2024). A Review of Advanced Sensor Technologies for Aquatic Products Freshness Assessment in Cold Chain Logistics. Biosensors, 14(10), 468.
  25. Wang, Y., Han, J. H., & Beynon-Davies, P. (2019). Understanding blockchain technology for future supply chains: a systematic literature review and research agenda. Supply Chain Management: An International Journal, 24(1), 62–84.
  26. Wu, J.-Y., & Hsiao, H.-I. (2021). Food quality and safety risk diagnosis in the food cold chain through failure mode and effect analysis. Food Control, 120, 107501.
  27. Yu, Z., Jung, D., Park, S., Hu, Y., Huang, K., Rasco, B. A., Wang, S., Ronholm, J., Lu, X., & Chen, J. (2022). Smart traceability for food safety. Critical Reviews in Food Science and Nutrition, 62(4), 905–916.
  28. Zeng, W., Wang, Y., Liang, K., Li, J., & Niu, X. (2024). Advancing Emergency Supplies Management: A Blockchain‐Based Traceability System for Cold‐Chain Medicine Logistics. Advanced Theory and Simulations, 7(4), 2300704.
  29. Zhang, P., Jiang, Z., Zhang, Y., Leng, L., Yin, Z., He, W., Zeng, X., & Pan, D. (2025). Changes in Muscle Quality and Gut Microbiota of Whiteleg Shrimp (Penaeus vannamei) Within a Live Supply Chain. Animals, 15(10), 1431.
  30. Zhao, G., Liu, S., Wang, Y., Lopez, C., Zubairu, N., Chen, X., Xie, X., & Zhang, J. (2024). Modelling enablers for building agri-food supply chain resilience: insights from a comparative analysis of Argentina and France. Production Planning & Control, 35(3), 283–307.
  31. Zhao, G., Vazquez‐Noguerol, M., Liu, S., & Prado‐Prado, J. C. (2024). Agri‐food supply chain resilience strategies for preparing, responding, recovering, and adapting in relation to unexpected crisis: A cross‐country comparative analysis from the COVID‐19 pandemic. Journal of Business Logistics, 45(1), e12361.

Downloads

PDF

Statistic

Abstract Views
: 63 times
PDF
: 12 times