Behavior of university students cannot buy smartphones
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Published: March 31, 2022
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Page: 188-194
Abstract
This research aims to develop a consumer buying model, especially for underprivileged students, especially during the COVID-19 pandemic, which forces students to buy gadgets for college needs. This research was conducted to find out how students make purchases so far. As a result of these changes, it is necessary to study the variables that affect the purchase of these students. The research was conducted at the University of Muhammadiyah North Sumatra (UMSU; Muhammadiyah University of North Sumatra), Medan Area University (UMA), and the Islamic University of North Sumatra (UISU; Islamic University of North Sumatra), which are located in Medan, Indonesia. This research was conducted using a sample of 215 student respondents who bought a smartphone. This study illustrates that price affects purchase intention and actual purchase, but the ease of use does not influence smartphones.Keywords
- Underprivileged Students
- Technology Acceptance Model
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