Digital marketing: does it impact on increasing the profit of MSMEs in Aceh?

Marjulin Marjulin (1),
(1) Politeknik Negeri Lhokseumawe  Indonesia

Corresponding Author


DOI : https://doi.org/10.29210/020232378

Full Text:    Language : en

Abstract


Modern market/consumer-oriented marketing concepts, or the marketing revolution manifested as an online marketplace, evolved in tandem with the rise of the internet. This study aims to develop knowledge by verifying whether the concept of using Digital Marketing in MSMEs in Aceh can increase operating profit. The methods used in this study are descriptive and explanatory research methods; the research is carried out to obtain a description, a systematic, factual and accurate picture of the facts, properties and relationships between the variables studied.  This research method wants to get general answers about cause and effect by analyzing the factors causing phenomena in the concepts raised in this study; data will be collected by distributing questionnaires to MSME actors in the field. To obtain the results of this study, the data will be processed using statistical tools, namely simple linear regression. The results of this study show that using Digital Marketing in marketing its products can expand the market to increase the sales onset of MSMEs, so increasing sales will increase company profits. From the results of the research, it can be concluded that the increase in operating profit of which is influenced by the use of digital marketing by MSME players.

Keywords


Digital marketing, MSMEs, Operating profit

References


Agung, S. T. I. E. S. (2022). Social Media Marketing. Marketing 4.0: Konsep Dan Implementasinya, 73.

Ahmad, Paradise and Wasilah Abdullah. (2019). Cost Accounting. 4th Edition. Jakarta: Salemba Four.

Baharuddin, A., Oudina, W. S., Seppa, Y. R., Putra, N. A., & Iskandar, A. S. (2022). Improving Marketing Performance through Digital Marketing for Micro Business Actors in the Trade Sector Registered at the Cooperatives and SMEs Service Office. PINISI Discretion Review, 5(2), 411–416. https://doi.org/https://dx.doi.org/10.26858/pdr.v5i2.32443

Cashmere. 2015. Financial Statement Analysis. Issue One. Jakarta: PT Raja GrafindoPersada

Fathurahman, M. (2022). Path Analysis Between Job Satisfaction And Loyalty With Work Environment And Culture As Explanatory Variables. PRODUKTIF: Jurnal Kepegawaian Dan Organisasi, 1(1), 36–43.

Fawaid, A. (2017). The Influence of Digital Marketing System, On Competitiveness Etawa Goat Milk Sales. IQTISHADIA: Journal of Economics & Banking Sharia, 4(1), 104–119

Ghayab, H. R. Al, Li, Y., Abdulla, S., Diykh, M., & Wan, X. (2016). Classification of epileptic EEG signals based on simple random sampling and sequential feature selection. Brain Informatics, 3(2), 85–91.

Harahap Sofyan Syafri (2014), Critical Analysis of the Financial Statements of the First Edition Jakarta: PT. King Grafindo Persada.

Hsb, M. Z., Jayusman, S. F., Munawaroh, M., & Siregar, H. (2022). The Influence Of Sharia Marketing Mix Onndecisionspurchase In Revolution 4.0. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 2(5), 649–656. https://doi.org/https://doi.org/10.54443/ijebas.v2i5.386

Indra Mahardika Putra.2017. Introduction to accounting. Quadrant. Yogyakarta

Irawan, I. C. (2020). Analisis e-marketing terhadap keputusan pembelian konsumen secara online. Journal of Business and Banking, 9(2), 247–260.

Jucan, M., Jucan, C., & Rotariu, I. (2013). “The Social Destination “: How Social Media Influences the Organisational Structure and Leadership of DMOs,.” World Academy of Science, Engineering and Technology, 78, 1426–1432.

Kaufman, I., & Horton, C. (2014). Digital Marketing: Integrating strategy and tactics with values, a guidebook for executives, managers, and students. Routledge.

Komarudin, E., Mukhtar, A., & Fauziah, C. S. (2021). Optimalisasi Digital Marketing sebagai Strategi dan Solusi Bisnis bagi Pelaku Umkm Terdampak Covid-19 di Desa Sukaasih. Proceedings Uin Sunan Gunung Djati Bandung, 1(41), 12–18. https://proceedings.uinsgd.ac.id/index.php/proceedings/article/view/700

Mahendra, I. (2015). Analisa penerimaan pengguna sistem informasi koperasi pada koperasi karyawan budi setia Jakarta dengan technology acceptance model. Jurnal Pilar Nusa Mandiri, 11(1), 70–80.

Paquette, H. (2013). Social media as a marketing tool: A literature review

Putra, F. D. (2017). Pengaruh Volume Penjualan dan Biaya Produksi Kalung terhadap Laba Pada Hidayah Shop Kuta-Badung. Jurnal Pendidikan Ekonomi Undiksha, 9(2), 462–472. https://doi.org/https://doi.org/10.23887/jjpe.v9i2.20127

Rifai, A., Qomariah, N., & Santoso, B. (2018). Peningkatan Volume Penjualan Berbasis Bauran Pemasaran. Jurnal Penelitian IPTEKS, 3(2), 152–162.

Sampe, F., Yusuf, M., Pakiding, D. L., Haryono, A., & Sutrisno, S. (2022). Application Of Digital Marketing In Maintaining Msmes During The Covid-19 PandemiC. Jurnal Darma Agung, 30(2), 663–676. https://doi.org/http://dx.doi.org/10.46930/ojsuda.v30i2.2329

Sánchez-Franco, M. J., Peral-Peral, B., & Villarejo-Ramos, Á. F. (2014). Users' intrinsic and extrinsic drivers to use a web-based educational environment. Computers & Education, 74, 81–97.

Santoso, R. D. (2022). Pengaruh Biaya Promosi Terhadap Penjualan Produk Susu SGM 1+ Madu Di Indomaret TBEX Rewwin Tahun 2015-2019. Universitas PGRI Adi Buana Surabaya.

Sekaran. Uma (2013) Research Methods For Business. Jakarta: Salemba Empat.

Silviana, M. (2020). Pengaruh Digital Marketing Terhadap Tingkat Penjualan Melalui Sosial Media (Studi Kasus Di Kecamatan Bone-Bone). Universitas Muhammadiyah Palopo. http://repository.umpalopo.ac.id/329/

Sinclair, J. (2016). Shift or Stasis| Advertising and Media in the Age of the Algorithm. International Journal of Communication, 10, 14. https://ijoc.org/index.php/ijoc/article/view/4813

Singh, M., & Singh, G. (2018). Impact of social media on e-commerce. International Journal of Engineering & Technology, 7(2.30), 21–26.

Sugiyono. (2017). Quantitative, Qualitative, and R&D Research Methods. Bandung: Alphabet

Sujarweni, V. W. (2017). Analysis of The Report :Theory, Application, & Results Research. Yogyakarta: Pustaka Baru Press Veronica, A. (2015). The influence of leverage and its size on the earnings management. Research Journal of Finance and Accounting, 6(8), 159–167.

Suwardjono. 2014. Accounting Theory (Financial Reporting Engineering) Edition Third. Yogyakarta: BPFE.

Swastha, B. (2015). Marketing Management. Basic Concepts And Strategies. Jakarta.

Tjiptono, F. (2018). Service Management Realizes Excellent Service for CV Issuers Andi Offset edition II Yogyakarta.

Wahyu, P. (2022). Implikasi Digital Marketing Dan Literasi Ekonomi Syariah Dalam Meningkatkan Pendapatan Pelaku Industri Kecil Dan Menengah Di Provinsi Lampung Melalui E-Commerce. Uin Raden Intan Lampung. http://repository.radenintan.ac.id/19803/

Yasmin, A., Tasneem, S., & Fatema, K. (2015). Effectiveness of digital marketing in the challenging age: An empirical study. International Journal of Management Science and Business Administration, 1(5), 69–80.


Article Metrics

 Abstract Views : 348 times
 PDF Downloaded : 0 times

Refbacks

  • There are currently no refbacks.