Analysis of digital tourism development strategies as promotion of water blow tourism Nusa Dua Bali

I Made Suardika (1), I Wayan Eka Mahendra (2), I Made Darsana (3),
(1) Institut Pariwisata dan Bisnis Internasional  Indonesia
(2) Institut Pariwisata dan Bisnis Internasional  Indonesia
(3) Institut Pariwisata dan Bisnis Internasional  Indonesia

Corresponding Author


Full Text:    Language : en


The tourism sector has a large contribution in increasing state and regional income. Therefore, it is important to make efforts to develop tourism in Indonesia. Water Blow Nusa Dua is one of the tourist destinations on the island of Bali which has a unique attraction and can be visited by tourists. One effort that can be made to increase the number of visits is through digital tourism by utilizing technology as a promotional medium. This research aims to find out government policies, strategies and decisions in developing internet-based tourism (digital tourism) using tourism website data, internet reviews about tourism, and social networks related to the Water Blow Nusa Dua Bali tourism. The qualitative method used in the research is an internal factor evaluation (IFE) and external factor evaluation (EFE) matrix with SWOT analysis by reviewing internal factors (strengths and weaknesses) and external factors (opportunities and threats) which are taken into consideration in developing digital tourism in Water Blow Nusa Dua. The results of this research found that tourism promotion through digital tourism using the internet is still not optimally carried out by the Badung Regency government so it is necessary to increase promotion through social media. This research can be used as recommendation material for the government or related parties in determining the direction of digital tourism development


Development,Digital Tourism, SWOT Analysis


Amin, S. (2020). Diversity, Tourism, and Economic Development: A Global Perspective. Tourism Analysis, 25(1), 21–41.

Amiruddin, H. (2020). Strategy in Promotion E-Tourism Base: Study on Bantaeng Regional Government. Journal La Bisecoman, 1(1).

Bessie, J. L. D. (2019). Implementation of E-Commerce in the Tourism Industry. Journal of Management (SMES’s), 8(1), 45–62.

Cai, G., Xu, B., Lu, F., & Lu, Y. (2023). The promotion strategies and dynamic evaluation model of exhibition-driven sustainable tourism based on previous/prospective tourist satisfaction after COVID-19. Evaluation and Program Planning, 101, 102355.

Deb, S. K., Nafi, S. Md., & Valeri, M. (2022). Promoting tourism business through digital marketing in the new normal era: A sustainable approach. European Journal of Innovation Management, ahead-of-print(ahead-of-print).

Demartoto, A. (2024). The Development of Tourist Object and Attraction Digitization in Surakarta, Indonesia. In Z. B. Pambuko, M. Setiyo, C. B. E. Praja, A. Setiawan, F. Yuliastuti, L. Muliawanti, & V. S. Dewi (Eds.), Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022) (Vol. 778, pp. 819–825). Atlantis Press SARL.

Devasia, D., & P. V., S. K. (2022). Promotion of Tourism Using Digital Technology: An Analysis of Kerala Tourism. In A. Hassan (Ed.), Handbook of Technology Application in Tourism in Asia (pp. 403–422). Springer Nature.

Gürel, E. (2017). Swot Analysis: A Theoretical Review. Journal of International Social Research, 10(51), 994–1006.

Haryono, G., & Albetris, A. (2022). PThe Role of Tourism Marketing Communication Through the Use of E-Tourism Marketing to Increase Tourists' Intentions to Visit. Ekonomis: Journal of Economics and Business, 6(1), 136.

Hu, H.-F., & Liu, Y. (2023). Digital-Free Tourism Intention: The Effects of Message Concreteness and Intervention. Tourism Analysis, 28(3), 505–510. 1

Hysa, B., Karasek, A., & Zdonek, I. (2021). Social Media Usage by Different Generations as a Tool for Sustainable Tourism Marketing in Society 5.0 Idea. Sustainability, 13(3).

Kadafi, M. R., Moussadecq, A., & Justin, M. R. (2022). Designing E-Tourism as an Effort to Promote Jati Indah Village, South Lampung. IKONIK: Journal of Art and Design, 4(1), 48.

Kim, E. J., & Pomirleanu, N. (2021). Effective redesign strategies for tourism management in a crisis context: A theory-in-use approach. Tourism Management, 87, 104359.

Komalasari, R., Pramesti, P., & Harto, B. (2020). E-Tourism Information Technology as a Tourism Digital Marketing Strategy. Altasia: Indonesian Tourism Journal, 2(2), 163–170.

Kotler, P., & Keller, K. L. (2012). Marketing Management. Upper Saddle River: NJ Pearson Education Limited.

Laksana, A., Kenedi, K., & Permana, B. R. S. (2022). Digital Tourism Development Strategy As A Promotion Of Creative Economy Tourism In Banten Province. Jurnal Ekonomi, 11(01).

Ma, J., & Li, F. (2023). Tourist subsequent responses to promotion framing. Annals of Tourism Research, 103, 103658.

Maurer, C. (2022). Digital Marketing Strategies. In D. Buhalis (Ed.), Encyclopedia of Tourism Management and Marketing (pp. 950–953). Edward Elgar Publishing.

Moyle, C., Moyle, B., & Burgers, H. (2020). Entrepreneurial strategies and tourism industry growth. Tourism Management Perspectives, 35, 100708.

Pai, C.-K., Liu, Y., Kang, S., & Dai, A. (2020). The Role of Perceived Smart Tourism Technology Experience for Tourist Satisfaction, Happiness and Revisit Intention. Sustainability, 12(16).

PasarDana. (2018). Kementerian Pariwisata Jadikan Digital Tourism sebagai Top 1 Program.

Post, H., Knollenberg, W., Schroeder, A., Seekamp, E., & Freeze, J. (2022). Strategies for building diverse tourism advocates. Tourism Management Perspectives, 42, 100967.

Pradiatiningtyas, D. (2015). Online Marketing Through E-Tourism, Tourism Services Marketing Mix and Positioning for Regional Tourism Promotion in Indonesia. Khasanah Ilmu, 5(2), 77–87.

Prastyadewi, M. I., Tantra, I. G. L. P., & Pramandari, P. Y. (2023). Digitization And Prediction Of The Number Of Tourist Visits In The Bali Province. Jurnal Ekonomi & Bisnis JAGADITHA, 10(1), Article 1.

Putra, F. K. K., Saepudin, P., Adriansyah, E., & Wahyu Adrian, I. G. A. (2018). Digital Tourism: A Content Analysis of West Java Tourism Websites (SSRN Scholarly Paper 3858464).

Raki, A., Nayer, D., Nazifi, A., Alexander, M., & Seyfi, S. (2021). Tourism recovery strategies during major crises: The role of proactivity. Annals of Tourism Research, 90, 103144.

Reichenberger, I., & Raymond, E. M. (2021). Tourism students’ career strategies in times of disruption. Journal of Hospitality and Tourism Management, 48, 220–229.

Rizkinaswara, L. (2019). The Importance of Technology in the Tourism Sector – Directorate General of Technology.

Sari, D. P., & Batubara, R. P. (2021). E-Tourism as A Promotion Media for Cimande Tourism Village. E-Journal of Tourism, 115–124.

Sultan, U., & Choudhry. (2022). Development Strategies in the Tourism Sector in Pakistan According to the Sustainable Tourism Potential and Factors. Affecting Tourism (SSRN Scholarly Paper 4091533).

Susanti, E., & Amelia, D. (2021). The Digital Promotion Strategy of Tourism Sector Towards Sustainable Tourism Development. 36–39.

Tamaratika, F., Wiranatha, A. S., & Suryawardani, I. G. A. O. (2021). The Urban Heritage Tourism Development Strategies in Gajah Mada Denpasar Heritage Area Based on The Visitors’ Satisfaction. E-Journal of Tourism, 161–171.

Trelohan, M., François-Lecompte, A., & Gentric, M. (2022). Tourism development or nature protection? Lessons from a cluster analysis based on users of a French nature-based destination. Journal of Outdoor Recreation and Tourism, 39, 100496.

Yapici, O. Ö., & Büyükkaragöz, T. (2023). Advertising analysis of hotel businesses in terms of digital visual culture. Journal of Multidisciplinary Academic Tourism, 8(1).

Yuliani, O., & Prasojo, J. (2017). Design and Development of a Web-Based Tourist Attraction Information System Using the User Centered Design (UCD) Method. Angkasa: Scientific Journal of Technology, 7(2), 149.

Zainal-Abidin, H., Scarles, C., & Lundberg, C. (2023). The antecedents of digital collaboration through an enhanced digital platform for destination management: A micro-DMO perspective. Tourism Management, 96, 104691.

Zarezadeh, Z. Z., Benckendorff, P., & Gretzel, U. (2023). Online tourist information search strategies. Tourism Management Perspectives, 48, 101140.

Article Metrics

 Abstract Views : 0 times
 PDF Downloaded : 0 times


  • There are currently no refbacks.