Opportunities and challenges halal tourism in Indonesia in the era of human-centered technology (society 5.0)

  • Fikry Ramadhan Suhendar 
    STIE Miftahul Huda Subang, Sekolah Tinggi Agama Islam Darussalam Kunir
    Indonesia
  • Nurlailiyah Aidatus Sholihah
    STIE Miftahul Huda Subang, Sekolah Tinggi Agama Islam Darussalam Kunir
    Indonesia

Abstract

Indonesia, as a Muslim-majority country, has great potential in developing halal tourism that meets the needs and preferences of Muslim travelers. However, in its implementation, the sector faces various challenges. Along with the emergence of Society 5.0, which focuses on technology that empowers humans, the challenges and opportunities in the development of halal tourism are also increasingly complex. Society 5.0 aims to answer and address social issues that arise along with the industrial revolution 4.0, by placing humans at the center of innovation. This study aims to analyze the opportunities and challenges faced by halal tourism in the Society 5.0 era. The research method used is a qualitative method with written data collection techniques through literature studies. After the data is collected, it is then analyzed descriptively to produce research findings. The results showed that halal tourism in the Society 5.0 era has good opportunities thanks to the role of technology in improving access to information, personalization of tourist experiences, operational efficiency, and the development of innovative halal tourism products. However, major challenges are still faced related to standardization, infrastructure quality, human resource quality, global competition, and cybersecurity risks. Overcoming these challenges requires a collaborative strategy between the government and the private sector, utilization of technology for efficiency and safety, improving the quality of human resources, and more intensive promotion in both domestic and international markets. With the implementation of this strategy, Indonesia's halal tourism sector can develop optimally, strengthen the country's economy, and meet global market demand.
Keywords
  • Halal Tourism
  • Society 5.0
  • Destination
  • Global Market
References
  1. Aisya, S., Syamsu, N., & MD, M. (2023). Evaluating the Growth Potential of Halal Tourism in Palu. Iqtishodia: Jurnal Ekonomi SYariah, 8(2), 40-55.
  2. Akbar, M. F. (2022). Halal Tourism Opportunities To Increase Tourist Visits In Indonesia. Journal of Indonesian Tourism and Policy Studies, 6(2), 1. https://doi.org/10.7454/jitps.v6i2.1093
  3. Al Mustaqim, D. (2023). Strategi Pengembangan Pariwisata Halal Sebagai Pendorong Ekonomi Berkelanjutan Berbasis Maqashid Syariah. AB-JOIEC: Al-Bahjah Journal of Islamic Economics, 1(1), 26-43.
  4. Al Qita, S., Lafifa Sunarya, S., & Rusydiana, A. S. (2022). Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy MANAJEMEN PARIWISATA HALAL (Sebuah Review Menggunakan Analisis Bibliometrik).|, 140 (2), 2776–7434.
  5. Albi Anggito, J. S. (2018). Metodologi penelitian kualitatif-Albi Anggito, Johan Setiawan. CV. Jejak, 214.
  6. Aniqoh, N. A. F. A., & Tayob, S. (2022). Harnessing the Potential of Halal Tourism: Strategies for Sustainable Economic Development in Central Java, Indonesia. Economica: Jurnal Ekonomi Islam, 13(1), 121-137.
  7. Arintyas, A. P. R. D. A., & Budiman, R. C. P. (2023). Halal Tourism Towards Equity Representation of Multicultural Identity and Human Development: A Case of Lombok, Indonesia. Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan, 7(2), 154-166.
  8. Arisanti, Y. (2022). Memahami Kebutuhan Wisatawan Muslim dalam Berwisata. Kepariwisataan: Jurnal Ilmiah, 16(1), 11-17.
  9. Artianasari, N. (2024). Strategi Komunikasi Branding Pariwisata Halal Berbasis Smart Tourism di Tana Toraja. KOMUNIDA, 98-123.
  10. Astriana, L., Regina, R., & Yuliana, Y. G. S. (2024, January). The Implementation Of Society 5.0 In Policy And Educational Strategies In The 21st Century. In Prosiding Seminar Nasional Penelitian Dan Pengabdian Kepada Masyarakat (Snpp) (Vol. 3, pp. 115-130).
  11. Atmaja, J. P. (2023). Peran Teknologi Informasi Dalam Peningkatan Daya Saing Destinasi Pariwisata Di Indonesia. J. Destin. Pariwisata, 11(1), 151.
  12. Bafadhal, A. S. (2018). Perencanaan Bisnis Pariwisata: Pendekatan Lean Planning. Universitas Brawijaya Press.
  13. Bagaskara, D. Y., & Rohmadi, R. (2024). Analisis SWOT potensi halal tourism di Indonesia dengan NVivo: Studi literature review. Journal of Economics Research and Policy Studies, 4(1), 1-15.
  14. Battour, M., & Ismail, M. N. (2016). Halal tourism: Concepts, practises, challenges and future. Tourism Management Perspectives, 19, 150–154. https://doi.org/10.1016/j.tmp.2015.12.008
  15. Burhanuddin, S. F., & Pharmacista, G. (2023). Transformation of Companies and Trade in the Era of Society 5.0. International Journal of Science and Society, 5(5), 1067-1077.
  16. Bustamam, N., & Suryani, S. (2021). Potensi pengembangan pariwisata halal dan dampaknya terhadap pembangunan ekonomi daerah Provinsi Riau. Jurnal Ekonomi KIAT, 32(2).
  17. Chantarungsri, C., Popichit, N., Rugthangam, S., Wattana, N., Chuanchom, J., & Sukmak, M. (2024). Mapping the landscape of halal tourism: a bibliometric analysis. Cogent Social Sciences, 10(1), 2365507.
  18. Effendi, D., Rosadi, A., Prasetyo, Y., Susilawati, C., & Athoillah, M. A. (2021). Preparing Halal tourism regulations in Indonesia. International Journal of Religious Tourism and Pilgrimage, 9(1), https://doi.org/10.21427/gt5w-sy51
  19. Ernawati, D. P. (2019). Development of the Tourism Industry as the Motor of Economic Growth in Indonesia. International Journal of Science and Society, 1(4), 145-153.
  20. Fadhlan, M., & Subakti, G. E. (2022). Perkembangan Industri Wisata Halal Indonesia dan Dunia. Indonesia Journal of Halal, 5(1), 76-80.
  21. Hasan, H. A. (2022). Pariwisata Halal: Tantangan Dan Peluang Di Era New Normal. PILAR, 13(1), 54–66.
  22. Indonesia, P. R. (2009). Undang-Undang tentang Kepariwisataan. Pub. L, 10.
  23. Jaelani, A. (2017). Halal tourism industry in Indonesia: Potential and prospects. International Review of Management and Marketing, 7(3), 25–34.
  24. Jaelani, A. K., Luthviati, R. D., Siboy, A., Al Fatih, S., & Hayat, M. J. (2024). Artificial Intelligence Policy in Promoting Indonesian Tourism. Volksgeist: Jurnal Ilmu Hukum dan Konstitusi, 109-137.
  25. Keliat, C., & Sentanu, I. G. E. P. S. (2022). Sustainable halal tourism in the post pandemic era: Opportunity and challenges. Journal of Research on Business and Tourism, 2(1), 69-77.
  26. Kemenparekraf, (2022). Siaran Pers : Pariwisata Indonesia Naik ke Peringkat 2 dalam Global Travel Muslim Index. https://kemenparekraf.go.id/berita/siaran-pers-pariwisata-indonesia-naik-ke-peringkat-2-dalam-global-travel-muslim-index diakses tanggal 6 November 2024.
  27. Khoir, F., Ani, H. M., & Hartanto, W. (2018). Kontribusi Sektor Pariwisata Terhadap Pendapatan Asli Daerah Kabupaten Jember Tahun 2011-2017. Jurnal Pendidikan Ekonomi: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi Dan Ilmu Sosial, 12(2), 199–206. https://doi.org/10.19184/jpe.v12i2.8320
  28. Lohana, S., Imran, M., Harouache, A., Sadia, A., & Rehman, Z. U. (2023). Impact of environment, culture, and sports tourism on the economy: a mediation-moderation model. Economic research-Ekonomska istraživanja, 36(3).
  29. Mahamood, S. F., Fikri, A., & Muhamad Nor, N. S. N. (2018). Modelling Grand BlueWave Hotel in Managing Challenges of Islamic Hotel Performance (IHP): An Overview of the Islamic Spirituality Instilled. Proceedings of the 3rd International Halal Conference (INHAC 2016), 283–289. https://doi.org/10.1007/978-981-10-7257-4_26
  30. Manzoor, F., Wei, L., Asif, M., Haq, M. Z. U., & Rehman, H. U. (2019). The contribution of sustainable tourism to economic growth and employment in Pakistan. International journal of environmental research and public health, 16(19), 3785.
  31. Martaleni, M. (2016). Pertumbuhan Pariwisata Global: Tantangan Untuk Pemasaran Daerah Tujuan Wisata (DTW). e-Repository Dosen Universitas Gajayana Malang.
  32. Moenir, H. D., Halim, A., & Maharani, A. M. R. (2021). Implementasi ASEAN Tourism Strategic Plan (ATSP) dalam Pengembangan Pariwisata Sumatra Barat. Jurnal Kepariwisataan Indonesia: Jurnal Penelitian Dan Pengembangan Kepariwisataan Indonesia, 15(1), 49–63.
  33. Muhajir, M. N. A., & Al Hasan, F. A. (2021). The Development of Halal Tourism Destinations in Indonesia: Potentials, Opportunities and Challenges. Al-Kharaj: Journal of Islamic Economic and Business, 3(2). https://doi.org/10.24256/kharaj.v3i2.2652
  34. Muis, A. R. C., & Aisyah, R. Z. (2022). Competitive Advantage Industri Pariwisata Halal Singapura Dalam Berdaya Saing di Asia Tenggara. Intermestic: Journal of International Studies, 7(1), 54-77.
  35. Mun’im, A. (2022). Penyempurnaan Pengukuran Kontribusi Pariwisata: Alternatif Percepatan Pertumbuhan Ekonomi Indonesia. Jurnal Kepariwisataan Indonesia: Jurnal Penelitian Dan Pengembangan Kepariwisataan Indonesia, 16(1), 1–14. https://doi.org/10.47608/jki.v16i12022.1-14
  36. Nata, A. A. L. (2022). Kian Mendunia Tren Wisata Halal: Religiusitas Dan Efikasi Diri Berwisata. Journal Of Syariah Economic And Halal Tourism, 1(2), 7-12.
  37. Nengsih, T. A., & Ridho, M. T. (2023). Pengaruh Faktor Pengembangan Destinasi Wisata Terhadap Minat Berwisata Halal di Kota Jambi. Jurnal Ilmiah Ekonomi dan Manajemen, 1(3).
  38. Nizar, M., Ratnasari, R. T., & Usman, I. (2024). The Contribution of The Halal Tourism Sector to East Java's Economic Growth. IQTISHODUNA: Jurnal Ekonomi Islam, 13(1), 101-116.
  39. Noviantoro, K. M., & Zurohman, A. (2020). Prospek pariwisata syariah (Halal Tourism): Sebuah tantangan di era revolusi industri 4.0. Equilibrium: Jurnal Ekonomi Syariah, 8(2), 275–296.
  40. Nurlaili, N. (2023). What are the challenges of the Indonesian halāl industry in the 5.0 era?. Tirtayasa Ekonomika, 18(1), 23-41.
  41. Pasarela, H., Soemitra, A., & Nawawi, Z. M. (2022). Halal Tourism Development Strategy in Indonesia. Konfrontasi: Jurnal Kultural, Ekonomi Dan Perubahan Sosial, 9(1), 14-26.
  42. Pratistawiningrat, P., & Karmila, M. (2024). Analisis Sarana dan Prasarana Penunjang Pariwisata Halal. Jurnal Kajian Ruang, 4(1), 33-54.
  43. Pratiwi, A. E. (2016). Analisis pasar wisata syariah di kota yogyakarta. Media Wisata, 14(1). https://doi.org/10.36276/mws.v14i1.246
  44. Purnawan, I. K. Y., Divayana, D. G. H., & Sindu, I. G. P. (2019). Pengembangan Virtual Reality untuk Promosi Wisata Religi Pura Ponjok Batu. International Journal of Natural Science and Engineering, 3(1), 12-21.
  45. Putra, M. F. S., & Tucunan, K. P. (2021). The concept of halal tourism and the fulfillment of muslim tourist needs in halal tourism. Halal Research Journal, 1(2), 56-62.
  46. Putri, A. E., & Munandar, J. M. (2023). Analisis Faktor yang Berkontribusi dalam Pengembangan Wisata Halal dari Sudut Pandang Wisatawan di Jabodetabek. Jurnal Manajemen dan Organisasi, 14(4), 373-391.
  47. Rasool, H., Maqbool, S., & Tarique, M. (2021). The relationship between tourism and economic growth among BRICS countries: a panel cointegration analysis. Future Business Journal, 7(1), 1.
  48. Ratna, R., Sethi, M., Abrol, S., Gupta, R., & Agrawal, U. (2014). ManageMent of cultural diversity in it sector. Journal of Organisation and Human Behaviour, 3(4).
  49. Riadhussyah, M. (2020). Pengembangan sumber daya manusia di bidang wisata halal dalam menghadapi revolusi industri 4.0. Jurnal MSDA (Manajemen Sumber Daya Aparatur), 8(1), 1-13.
  50. Rukin, E. V, Myazin, N. S., Davydov, V. V, Dudkin, V. I., & Rud, V. Y. (2019). Modeling of non-stationary processes in the study of liquid media by the method of nuclear magnetic resonance in a weak field. Journal of Physics: Conference Series, 1368(4), 042011.
  51. Rusdi, R., & Utomo, Y. T. (2024). Peluang Dan Tantangan Pariwisata Halal Di Indonesia: Perpsektif Dakwah Ekonomi. Jebesh: Journal Of Economics Business Ethic And Science Histories, 2(4), 1-13.
  52. Salam, A. Z. R., & Angelyca, T. (2023). Pengaruh Era Society 5.0 Terhadap Industri Pariwisata. PETA-Jurnal Pesona Pariwisata, 2(1), 54-60.
  53. Salihin, A. (2021). The Impact Of The Tourism Sector On Economic Growth And Labor Absorption In The Province Of West Nusa Tenggara. At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam, 7(2), 177-185.
  54. Saputra, M. F., & Wibawa, A. (2022). Peran dan Tantangan Cyber Security di Era Society 5.0. Jurnal Inovasi Teknologi dan Edukasi Teknik, 2(7), 349-354.
  55. Septasari, D. (2023). The Cyber Security and The Challenge of Society 5.0 Era in Indonesia. Aisyah Journal Of Informatics and Electrical Engineering (AJIEE), 5(2), 227-233.
  56. Setyanti, S. W. L. H., & Sudarsih, S. (2023). Peran Milenial dalam Digital Ecotourism di Era Society 5.0. Jurnal Akuntansi dan Pajak, 23(2).
  57. Setyawati, H. A., & Aprilia, R. L. (2023). Geo Muslim Friendly Tourism pada Generasi Z. Jurnal Semarak Kabumian, 1(2).
  58. Soraya, T., Sulistyorini, R., & Persada, C. (2021). Pengaruh pembangunan infrastruktur transportasi terhadap minat kunjungan kembali wisatawan dan preferensi wisatawan di Kabupaten Lampung Selatan. Rekayasa, Jurnal Teknik Sipil dan Perencanaan, 25(1), 10-14.
  59. Srisusilawati, P., Kusuma, G. P. E., Budi, H., Haryanto, E., Nugroho, H., Satmoko, N. D., Adelia, S., Andriani, D., Wicaksono, A., & Sinurat, J. (2022). Manajemen Pariwisata. Penerbit Widina.
  60. Sudana, I. P. (2013). Strategi Pengembangan Desa Wisata Ekologis di Desa Belimbing, Kecamatan Pupuan Kabupaten Tabanan. Analisis Pariwisata, 13(1), 11–31.
  61. Sugiyono, D. (2013). Metode penelitian pendidikan pendekatan kuantitatif, kualitatif dan R&D.
  62. Tahir, T., Hasan, M., & Dinar, M. (2023). Tourism Development Strategy in Improving the Community Economy at Tanjung Bira Beach, Bonto Bahari District, Bulukumba Regency. Pinisi Journal of Entrepreneurship Review, 1(1), 1-15.
  63. Tanjung, A., & Panggabean, S. A. (2022). Peluang Wisata Halal Terhadap Pengembangan Ekonomi Islam. Jesya (Jurnal Ekonomi dan Ekonomi Syariah), 5(2), 1470-1478.
  64. Tasya, N. (2024). Sektor Penjaminan Halal Pada Industri Pariwisata. AL-BAYAN: JURNAL HUKUM DAN EKONOMI ISLAM, 4(1), 73-94.
  65. Teknowijoyo, F., & Marpelina, L. (2022). Relevansi industri 4.0 dan society 5.0 terhadap pendidikan di Indonesia. Educatio, 16(2), 173-184.
  66. Vargas-Sanchez, A., Hariani, D., & Wijayanti, A. (2020). Perceptions of halal tourism in Indonesia: Mental constructs and level of support. International Journal of Religious Tourism and Pilgrimage, 8(4), 5. https://doi.org/10.21427/6vbn-ta37
  67. Yazid, F., Kamello, T., Nasution, Y., & Ikhsan, E. (2020, March). Strengthening Sharia Economy Through Halal Industry Development in Indonesia. In International Conference on Law, Governance and Islamic Society (ICOLGIS 2019) (pp. 86-89). Atlantis Press.
  68. Yani, A., & Rahmadani, N. (2024). Dampak Teknologi Informasi Di Era Society 5.0 Di Bidang Pendidikan: Bahasa Indonesia. JURNAL MUMTAZ, 4(1), 35-39.
  69. Yunos, R. M., Mahmood, C. F. C., & Abd Mansor, N. H. (2014). Understanding mechanisms to promote halal industry-the stakeholders’ views. Procedia-Social and Behavioral Sciences, 130, 160-166.

Downloads

PDF

Statistic

Abstract Views
: 909 times
PDF
: 32 times